About Us

Defranco Enterprises was created in 2011 to oversee the overall brands and day-to-day operations of Damien Defranco’s network of businesses.

Defranco Enterprises is an umbrella style company that owns and operates various smaller businesses and participates in the start-up of new brands and small businesses. Staff not only work for this company, but also assist with each brand or company that is owned by Defranco Enterprises.

Since 2011, Defranco Enterprises directlly has had the chance to work with over 150 new brands created in Canada & United States.  Damien Defranco has also been involved in over 700+ other startups with different partners outside of the Defranco Enerprises team.

For more information on each individual business run by Defranco Enterprises, please visit our brands section.

Our Mission

The world is always changing all around us, it is constantly growing. To continue to thrive as a business over the next dozen years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today.

Our mission is to provide the highest quality products and services to our customers world-wide at a reasonable price. To accomplish this; we have decided to follow the below guidelines.

Our values serve as a compass for our actions and describe how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it’s up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well

Focus on the Market
• Focus on needs of our consumers, customers and franchise partners
• Get out into the market and listen, observe and learn
• Possess a world view
• Focus on execution in the marketplace every day
• Be insatiably curious

Work Smart
• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently

Act Like Owners
• Be accountable for our actions and inactions
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better ways to solve problems
• Learn from our outcomes — what worked and what didn’t

Be the Brand
• Inspire creativity, passion, optimism and fun